The idea to found the Billionaire Fashion Group AG came not only from the desire to create high-quality fashion, but also from the belief that luxury and sustainability can go hand in hand. Our company represents not just a brand, but a movement that aims to guide the industry in a more sustainable and innovative direction.

The name "PARA & PASCHA" carries rich symbolism. "Para" stands for the material and financial aspects, reflecting the paradoxes of life. On the other hand, "Pascha" represents dignity and respect, linked to the Ottoman title "paşa." This dualistic nature reflects the balance we seek in fashion – the interplay of materialism and creative dignity.

The fusion of art and sustainability lies at the heart of PARA & PASCHA. Each piece is created not only with a focus on style but also with a deep understanding of the environment. We consciously choose sustainable materials and promote ethical production practices.